A recent survey by Robert Half of 200 HR directors found 55% of HR directors believe that social media platforms are an ineffective recruiting tool, or are not sure how effective it is, with only 30% using social media to find candidates.

If you look further into the survey you will see that 22% of the HR directors surveyed check the social media profiles of candidates, while 32% use it to communicate with candidates.

This trend is should give job seekers a hint to clean up their social media accounts and think twice about posting a picture/opinion that could be a “turn off” to potential employers.

Job seekers should use Social Media like LinkedIn as a branding tool for their career.

Google your name to remain current about your online reputation and take necessary steps to ensure your “Personal Brand” is a true reflection of your abilities and work ethic.