Personal Branding
Own your narrative. Become the obvious choice.
A strong personal brand turns “Who are you?” into “When can you start?” I help you define a clear, credible, and compelling story and express it consistently across your résumé, LinkedIn, social media, interviews, and executive presence.
What Makes This Different
➤ Built by a Former HR Director + Executive Recruiter/Headhunter: I craft brand narratives that pass employer scrutiny and spark recruiter engagement.
➤ Messaging that converts: Headlines, About sections, and achievement language designed for both humans and AI.
➤ Thought-leadership roadmap:Practical ways to show expertise (content, talks, panels) without becoming a full-time creator.
Deliverables You Get
✔ Brand Audit: Deep dive on strengths, proof, gaps, keywords, and market positioning.
✔ Message Architecture: Your headline, summary, value themes, and proof points.
✔ LinkedIn Overhaul: Optimized Headline / About / Experience / Skills; recruiter-search keywords; and featured media.
✔ Executive Bio/Speaker One-Pager: For conferences, boards, or media.
✔ Content Starter Kit: 10-15 post ideas, angle prompts, and a monthly cadence so you stay visible with minimal effort.
✔ Portfolio/Proof Guidance: How to present case studies, wins, metrics, and endorsements.
Outcomes To Expect
Increase in Visibility
More recruiter searches & profile views.
Higher Conversion Rates
Higher response rates from targeted outreach.
Brand Clarity
Clear, consistent story across résumé, LinkedIn, and interviews.
FAQs
No. Branding matters at every level from Intern to CEO.
I’ll map your voice, themes, and cadence. We can create samples and templates so posting feels easy.
Absolutely. We design a bridge narrative that makes the change look strategic and credible.
Ready to be the candidate people remember and call first? Start your branding overhaul today. Book a complimentary consult with Sandy
About Sandy Spencer
- Nationally Recognized Career Coach & Résumé Writer featured in Time, Forbes, The Wall Street Journal, NBC, and CBS.
- One of the few coaches with a dual background in HR and Executive Recruiting/Headhunting.
- Former national trainer for IBM on hiring and interviewing best practices.
- 10,000+ clients, 20,000+ interviews conducted.